Rationale for STAND-BY GOLF
economic objective of a Golf Course is to maximize utilization
of tee times. On weekdays and during the off season, many tee
times are not filled.
empty tee time cannot be placed into inventory; when the time
passes, it assumes zero value.
at golf shops, restaurants, and bars increase directly in proportion
to the number of tee times sold.
GOLF will increase golf course utilization by bringing into
the market those golfers who are prepared to "stand-by"
for a tee time in order to get a substantial price reduction,
even though they cannot select the golf course.
While the number of golfers is still growing, the number of
rounds played per golfer is declining as green fees have continued
to increase. The golfing market is elastic, i.e.., price sensitive,
so STAND-BY GOLF will have a major positive impact on the rounds
played per golfer.
a "stand-by" golfer receives a price reduction, it
is VERY DIFFERENT from a club advertised price cut or "2
for 1" coupon. The former does NOT change the value of
the product (a round of golf); rather, THE GOLFER IS TRADING
PART OF THE GREENS FEE FOR HIS WILLINGNESS TO "STAND-BY".
IN THE CASE OF A CLUB-ADVERTISED PRICE CUT, THE VALUE OF THE
ROUND OF GOLF HAS TRULY BEEN DEPRECIATED FOR ALL THE WORLD TO
Thus, STAND-BY GOLF will not tarnish the image of a club, no
matter how prestigious it may be, any more than the PHANTOM
OF THE OPERA is devalued by the sale of a "stand-by"
ticket for a reduced price.
GOLF will increase golf course utilization by providing the
convenience of a single telephone number (321-BOOK) to call
instead of the many different numbers for Southern California
public and semiprivate courses, and the golfer will be able
to call 321-BOOK from 6a.m. to 9p.m., long after the golf courses
and Book 760-321-2665
TOLL FREE 866-224-2665